BOX OF JOY BREAKS ITS RECORD SHIPPING SMILES TO IMPOVERISHED KIDS
BOCA RATON, Fla. – Oct. 23, 2017 – Picture a child unwrapping her first gift ever: a box of toys, games, stuffed animals--even a note from a new American friend. Multiply that by 60,000, and you’ve got Box of Joy 2017. Now in its fourth year, and capping this season’s devastating hurricanes, Box of Joy will send Christmas to a record number of children mired in poverty in Haiti, the Dominican Republic, Guatemala, and Nicaragua.
For American families, churches--anyone--wanting to share the reason for the season, Box of Joy is news stateside, too.
“Gift-giving is not the meaning of Christmas, but joy is, and that works two ways,” said Steve Bostian, head of the Box of Joy outreach. “A big part of the joy is what it gives the givers.”
Last year, across 48 states, 315 churches, schools and groups--working from 73 drop-off centers--created and sent gift-filled boxes to some 31,712 children in Haiti, the Dominican Republic and Guatemala. This year adds Nicaragua, and the smile goal is 60,000 kids. (Of last year’s goal of 20,000 children, gifts ultimately reached 31,712.)
Watch the 2017 promo video: 60-Second PSA
Any group, anyone, anywhere in the U.S. can organize a Box of Joy event: packing gift boxes with small gifts such as toys, dolls and racecars . . . adding essentials such as soap, pencils, toothpaste and toothbrushes . . . and treats like hard candy and coloring books. A participant puts $9 in each box to cover shipment from the local drop-off center to the child. All boxes go to drop-off centers during Box of Joy Week, November 4 to 12.
The Box of Joy program began in 2014 with just more than 2,000 participants, and the numbers, every year since, have boomed.
This year’s Box of Joy campaign kicked off in September. Drop-off centers are open during Box of Joy Week, Nov. 4-12, 2017. If you miss that window? Ship your gifts to the National Screening Center in Miami. Locate your nearest drop-off center.
For more information and press materials, or to schedule an interview, contact Michael Conrad firstname.lastname@example.org or 214-616-0320.
Visit Lovell-Fairchild.com for:
- Box of Joy Media Tip Sheet
- Box of Joy Fact Sheet
- Q&A with Steve Bostian
Open to any participant, Box of Joy is an annual Christmas gift campaign facilitated across the United States by Cross Catholic Outreach. In every Box of Joy, filled with toys and gifts, children in extreme poverty receive the joy of Christmas and seeds of hope.
Learn more at www.CrossCatholic.org/BoxOfJoy